#ALLBOUND SALESFORCE INTEGRATION GUIDE REGISTRATION#
Some of the most common elements found in a PRM software include Deal Registration features that help you avoid conflict between channel partners, Lead Distribution to help you distribute leads to your partners, a Partner Directory and Locator to showcase your partners to your visitors, Partner Training and Certification that helps you to create and publish courses for your partners and also certify them and of course co-branding features. A PRM tool will provide you with enough functionality to manage, optimize and enable your partner network. When it comes to partner management then the first tool to be considered is a PRM or Partner Relationship Management software or simply a partner portal. We present the functionality and the importance of each tool as well as some well-known companies in every category. But with the explosion of SaaS tools there are now many solutions a vendor can select to manage, optimize and enable their partner network.īelow is a list of 14 main categories and 48 tools including partner management systems, channel marketing or Through-Channel Marketing Automation tools, channel data management solutions, partner training and many more. This was due to the fact that there weren’t many solutions in the market and also because some of the products that existed were expensive and sold mainly to enterprise level businesses. In the old days, in some cases this is true even today, many vendors chose to manage their partner network with spreadsheets rather than using a software tool. A big part of the tools and solutions available by hundreds of thousands of vendor are being promoted and sold via channel partners. A significant part of the global economy flows through the channel and the same holds true in the software, SaaS and cloud sectors as well.
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